5% Nutrition is an American nutritional supplement company, the brainchild of bodybuilder Rich Piana. The brand's products are targeted at athletes who, in the words of the founder himself, are willing to do whatever it takes to succeed.
In the brand's repertoire you will find both common supplements including BCAAs, proteins, pre-workout stimulants and more.as well as unconventional meal replacements composed of such protein sources as salmon, chicken, and the like. And why 5%? Because that's how many people are willing to do anything to succeed.